STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 27

8.
The term "conglomerates" refers to firms using the
diversification strategy.
•
related constrained
•
related linked
•
global
•
unrelated
9.
The goal of the organization's ________ is to point the firm in
the direction of where it would like to be in the years to come.
•
strategy
•
mission
•
culture
•
vision
10.
A company that seeks to increase its sales and profits through
backward, forward, or horizontal integration within the industry is said
to be employing a(n) ________ growth strategy.
•
target
•
diversification
•
intensive
•
integrative
11.
Annual-plan control requires making sure the company isn't
overspending to achieve sales goals. The key ratio to watch is
___________.
•
stock turnover
•
marketing expense-to-sales
•
cash flow return on investment
•
gross margin
12.
The recent joint ventures formed by BP with Russian and Indian
partners showed the importance of the ________ segment of the general
environment that BP and other integrated oil firms have to manage when
contending with scarce resources.
•
physical