STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 27

8. The term "conglomerates" refers to firms using the diversification strategy. • related constrained • related linked • global • unrelated 9. The goal of the organization's ________ is to point the firm in the direction of where it would like to be in the years to come. • strategy • mission • culture • vision 10. A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy. • target • diversification • intensive • integrative 11. Annual-plan control requires making sure the company isn't overspending to achieve sales goals. The key ratio to watch is ___________. • stock turnover • marketing expense-to-sales • cash flow return on investment • gross margin 12. The recent joint ventures formed by BP with Russian and Indian partners showed the importance of the ________ segment of the general environment that BP and other integrated oil firms have to manage when contending with scarce resources. • physical