STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 26

4.
In general, compared with firms which compete in only one
market, among firms which face one another in multiple markets there
is__________.
•
similar competitive rivalry
•
more competitive rivalry
•
less competitive rivalry
•
no competitive rivalry
5.
The three parts of the external environment which affect a firm's
strategic actions are__________.
•
economic, political, and legal
•
industry, business, and product
•
local, national, and global
•
general, industry, and competitor
6.
The proper matching of what a firm can do with what a firm
might do__________.
•
balances the internal characteristics of the firm with the
characteristics of the external environment
•
overcomes the rigidity and inertia resulting from a history of
success
•
develops core competencies based on human knowledge
•
yields insights the firm requires to select its strategy
7.
Gordon Jones is considering purchasing a computer from Best
Buy. He has created a scale for rating eight different computers on three
different characteristics. He plans to make a short list of only those
computers that score at least a 7 on his scale on all three characteristics.
Which of the following choice heuristics has he chosen?
•
anchoring and adjustment heuristic
•
elimination-by-aspects heuristic
•
conjunctive heuristic
•
lexicographic heuristic