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1. A( n) ________ market share of exactly 100 percent means that a company is tied for the market lead. A rise in relative market share means the company is gaining on its leading competitor.
• potential
• relative
• served
• overall
2. The typical risks of a cost leadership strategy include ___________.
• loss of customer loyalty
• excessive differentiation to the point where the customer base is too small
• the inability to balance high differentiation and low price
• production and distribution processes becoming obsolete
3. The likelihood of entry of new competitors is affected by and ___________.
• the power of existing suppliers; buyers
• the profitability of the industry; the market share of its leading firm
• barriers to entry; expected retaliation of current industry organizations
• the demand for the product; the profitability of the competitors