STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 24

24.
Which of the following statements is true of consumer markets?
The buyers in consumer markets are geographically concentrated.
In consumer markets, purchasing is often executed through
intermediaries.
In consumer markets, sales are finalized after multiple sales calls.
The suppliers in consumer markets customize their products to suit the
needs of consumers.
25.
Which of the following is a limitation of marketing-mix modeling?
It is less effective at evaluating how different marketing elements work
together.
It overlooks the importance of incremental growth.
It is not capable of isolating the impact of specific marketing activities.
It does not allow marketers to conduct multivariate analyses
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STR 581 Capstone Final Exam Part 3