STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 23

Accepting responsibility for customers’ dissatisfaction and
disappointment
22.
Which of the following scenarios illustrates market-penetration pricing?
Aulaan, a newly established discount store, sells products at prices that
are very low when compared to other stores.
Iratan, a manufacturer of smartphones, prices its latest models between
$600 and $700. After a few months, it steadily reduces these prices.
Bakers and Eaters, a confectionery company, offers high-quality
chocolates at affordable rates.
Ban World Hunger is a nonprofit organization that works to end world
hunger. It relies on donations and government grants for financial
support.
23.
Milk Genii Inc., a manufacturer of dairy products, has a state-of-the-art
manufacturing facility where the processes of production and packaging
are carried out. After packaging, the products are directly sold to
customers through the company’s outlets located in all major cities.
Which of the following marketing channel levels does Milk Genii use in
this scenario?
A zero-level channel
A three-level channel
A one-level channel
A two-level chann