STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 22

20.
Mojo Marinade, a popular restaurant, creates history by becoming the
world’s first restaurant to use lab-grown meat in its dishes. It charges
exorbitant prices for its dishes to communicate its exclusivity to
customers. Over time, Mojo Marinade keeps reducing the prices of its
dishes and attracts customers from different market segments. Which of
the following pricing objectives does this scenario illustrate?
Maximum market skimming
Product-quality leadership
Partial cost recovery
Maximum market share
21.
Viva Pisto, a restaurant, has received numerous complaints from
customers about its slow service and unfriendly waiters. The
management of the restaurant needs to address these complaints
promptly and ensure that similar complaints do not arise in the future.
Which of the following practices will help the restaurant restore
customer goodwill?
Monitoring social media only if there are more than five complaints
Responding to customer complaints only if they are raised formally
Taking a defensive stance if the complaints are justified