STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 21

Consumers are brand-conscious and display high brand loyalty in certain
product categories.
18.
The __________ occurs when the demand for plant and equipment in an
organization turns volatile because of the combined effects of the normal
year-to-year replacement demand and the need to satisfy an increase or
decrease in consumer demand for the organization’s products.
boomerang effect
billboard effect
acceleration effect
halo effect
19.
Ma Chère Inc. is a cosmetics store that has introduced a new range of
hair care products. The store’s salespeople are being given a high
commission for every sale that they make on these products. They are
asked to aggressively sell the products and target as many potential
customers as possible. In this scenario, which of the following strategies
is being employed by the cosmetics store?
A pull strategy
A push strategy
Category extension
Brand extension