STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 28

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demographic
global
political/legal
13.
Many consumers are willing to pay $100 for a perfume that
contains $10 worth of scent because the perfume is from a well-known
brand. What kind of pricing is the company depending on?
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image pricing
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market-skimming pricing
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target pricing
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going-rate pricing
14.
Hilton Hotels customizes rooms and lobbies according to
location. Northeastern hotels are sleeker and more cosmopolitan.
Southwestern hotels are more rustic. This is an example of ________
segmentation.
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psychographic
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geographic
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demographic
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behavioral
15.
A group of college graduates decides to start a business. Though
they are knowledgeable in various business domains, they are unable to
arrive at a valuable business idea. They decide to search for ideas in a
structured manner. They meet and start discussing everyone's ideas.
Each idea is recorded and then the thoughts that come up in relation to
the ideas are written down and discussed. This process helps them to
finalize a business plan. What technique is used here?
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mind mapping
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attribute listing
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forced relationship analysis
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reverse assumption analysis