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10.
Vatain Inc. is an apparel manufacturer that markets its products based on
consumers’ tastes and preferences. It has introduced several brands to
achieve this purpose. Another brand is directed at high-end customers
who do not have budget constraints. One brand caters to the fashion-
conscious customers who watch out for the latest trends in fashion. Yet
another brand is meant to attract customers who value comfort over
fashion. In this scenario, which of the following marketing strategies has
Vatain employed?
Multiple segment specialization
Mass marketing
Single-segment concentration
Differentiated marketing
11.
Eania Inc. manufactures toys and games for children. After achieving a
high growth rate and establishing itself as a market favorite, Eania
introduces a clothing brand for adults. In this scenario, Eania pursues a
__________.
market-development strategy
diversification strategy
product-development strategy