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market-penetration strategy
12.
Latia is a popular fruit juice brand in the food and beverage market.
Once the brand reaches the maturity stage of the product life-cycle, its
growth rate begins to decline slowly. The company that owns the brand
decides to adopt a market modification approach by increasing the
consumption rate among its existing customers. Which of the following
strategies is most likely to help the company achieve its goal?
Listing out reasons for potential customers to try Latia fruit juices
Advertising the benefits of drinking Latia fruit juices more than once a
day
Making changes to the packaging of Latia products
Identifying new market segments and strategizing on the best ways to
enter them
13.
Millennials are likely to be receptive to marketing efforts that:
carry direct appeals where value is clear.
emphasize their role as grandparents.
align with their perception of retirement as a new beginning.
address social and environmental issues.
14.