STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Seite 16

A Dutch auction
8.
Feisla Inc. is a manufacturer of high-end smartphones. It therefore caters
only to the upper class and the upper middle class. However, the
company soon realizes that it has enormous growth potential among
middle-class consumers. To tap this potential market, it releases a new
range of smartphones that are less expensive. This move proves to be
successful and eventually helps the company gain a larger market share.
Which of the following concepts does this scenario illustrate?
Line modernization
Pure bundling
Line stretching
Dual branding
9.
The management of Aurosa Inc., a chain of retail stores that sells home
appliances, observes that its expenditure on sales and promotions is
skyrocketing and decides to implement a new pricing method to attract
more customers. It sets a fixed low price for all the appliances offered in
the store and completely withdraws all promotion activities. This builds
confidence in customers who dislike the uncertainty that comes with
price fluctuations. Which of the following pricing methods does this
scenario illustrate?
High-low pricing
Going-rate pricing
Auction-type pricing