STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 15

The raise in the legal drinking age from 21 to 25 in Florida might force
marketing managers of alcohol companies to minimize their target
market and reposition their offerings.
Lianet Ltd. hires a gay individual as its marketing manager in an attempt
to encourage diversity in the organization.
6.
An organization that decides to measure how its marketing efforts
influence its external stakeholders is most likely to gauge __________.
resource adequacy
employees’ commitment to goals
employees’ desire to learn
consumer satisfaction
7.
Archofan Associates, a firm that specializes in the sale of historical
artifacts, comes into possession of an antique royal crown. It confirms
the authenticity of the crown and holds an auction to sell it. Several
interested buyers participate in the auction and quote their prices. The
price of the crown is raised each time a person bids until Emily, a bidder,
offers an exorbitant price that no other bidder is able to match. Archofan
then sells the crown to Emily. Which of the following types of auctions
does this scenario illustrate?
A minimum bid auction
A sealed-bid auction
An English auction