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They usually use a single tactic to achieve their goals.
4.
Celestia's is a newly opened bakery that is looking to reach more
customers. Ria, a social media marketer by profession and a regular
customer at the bakery, offers to help the bakery establish a strong
online presence. She says that she will create a website for the bakery
and use various social media platforms to promote the bakery’s goods
and services. In return, she is promised a free supply of baked goods for
the next three months. Which of the following concepts does this
scenario illustrate?
Divesting
Positioning
Co-branding
Bartering
5.
Which of the following scenarios illustrates the impact of political and
legal forces on the marketing environment?
After a shoe manufacturing company experiences an increase in demand
for its products, it opens retail outlets in several locations.
With the number of smartphone users on the rise, Taalia Inc., an
electronics company, decides to create mobile advertisements for its
products in addition to print and television advertisements.