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They usually use a single tactic to achieve their goals. 4. Celestia's is a newly opened bakery that is looking to reach more customers. Ria, a social media marketer by profession and a regular customer at the bakery, offers to help the bakery establish a strong online presence. She says that she will create a website for the bakery and use various social media platforms to promote the bakery’s goods and services. In return, she is promised a free supply of baked goods for the next three months. Which of the following concepts does this scenario illustrate? Divesting Positioning Co-branding Bartering 5. Which of the following scenarios illustrates the impact of political and legal forces on the marketing environment? After a shoe manufacturing company experiences an increase in demand for its products, it opens retail outlets in several locations. With the number of smartphone users on the rise, Taalia Inc., an electronics company, decides to create mobile advertisements for its products in addition to print and television advertisements.