STR 581 help A Guide to career/uophelp.com STR 581 help A Guide to career/uophelp.com | Page 13

conscious parallelism
2
Felicia, a marketing executive of Trinola Inc., a manufacturer of
nutritional supplements, visits a high school to promote Trinola’s
products. She conducts a survey among students and classifies them into
three groups: those who do not take any nutritional supplements, those
who take Trinola’s nutritional supplements, and those who prefer
nutritional supplements of other brands. Felicia talks to the first group
about the importance of consuming nutritional supplements and to the
second group about Trinola’s products in detail. To the third group, she
explains why Trinola’s products are better than those of other brands. In
this scenario, which of the following types of market segmentation does
Felicia employ?
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Behavioral segmentation
3.
Which of the following statements is true of social marketing programs?
They require an entirely different planning process from what is used for
traditional products.
They are complex and time consuming.
They should be executed in a single phase.