Sales promotion - Stella McCartney does not showcase sales on any of their platforms, social media, the app, the online website however the brand uses other shopping platforms to sell their goods, Selfridges promotes the brands sales in store and online.
Personal selling - Stella McCartney uses her own Instagram to promote the knowledge of the brand as well as what is going on, keeping customers updated as well as understanding the customers needs and wants.
Public relations - Stella McCartney's family showcase they have exceeded in the celebrities eye however some may think that Stella McCartney is only where she is because of her father, Paul McCartney.
Advertising - Since the brand collaborated with Adidas, Stella McCartney was appointed as the creative director for the Olympics, this positively effects the brand into a wider awareness as well as producing a positive image for the brand because it is showcasing it is reliable and supporting the brands heritage with the UK.
Figure - Olympic Games X Stella McCartney
29