Stella McCartney uses below the line marketing to reach the target customers. The marketing team reaches out to them by paying for search engines on Google, Stella McCartney pays expenses when their add is clicked on which exposes the brands content and drives the most relevant pieces from the brand (look at figure below).
Advertisers of Stella McCartney also personally use social media, which Stella McCartney uses to get to know her audience.
The brand invites its customers to shows as well as the loyal customers and very important bloggers to trade shows, this makes the buyers feel considered as lucky when they are invited to a small and intimate show.
On the website, customers are able to sign up to a news letter, which allows them to keep up to date with what is going on in Stella's World.
Below the line marketing
Promotion
Stella McCartney's Instagram
Paid search engines
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