Place
Customers experience a healthy environmental feel towards the stores, since opening on Bond Street, the architecture and free from harming the environment has been encountered “signature cruelty free pink Fur-Free-Fur material from previous collections is repurposed to playfully line the walls of the “Stellavator” as a way to “having a sense of humor, a pop”. (Stella McCartney, 2018)
This has captured the customers experience as a positive, allowing the customer to feel they are helping the environment when they buy the goods, showcasing growth of profit.
Stella McCartney’s point of sale is adapted by the launching of the brands app, ready to be downloaded by iTunes customers as well as Stella McCartney’s Instagram account with a link in the bio to forward the customer to the website, this is a direct way of getting the customer to buy.
Physical evidence
Stella McCartney explains that they are one business, one team however the company is located across the world. The website adds, “Our main distribution channels; Wholesale and Retail are situated in our Milan and Switzerland offices and Italy is also where our product development and production teams work, just outside of Milan.” (Stella McCartney, 2018) During this time, emails are sent to customers to keep them updated on their parcel, tracking when they will arrive as well as a review once the product has been delivered, this is efficient for understanding how the drivers delivered the goods.
People
Stella McCartney use environmental words to describe the staff, “with natural confidence.” (Stella McCartney, 2018) showcasing the humour and personality of the brand as well as the team is natural and welcoming with a calm atmosphere.
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