DRIP model diagram
Falabella bag
Stella McCartney has created an app for customers to purchase goods however they have differentiated themselves from other competitors by showcasing previous fashion shows - this can help the customers style an item of clothing with another, this encourages the buyer to spend more and provide inspiration.
On the website, the brand talks about the app and reinforces confidence to download the app, by explaining what the features are; also including editorials for commuters to read when they are on the train. This showcases that the brand is not trying to make people buy from the app, it is a playground for buyers to keep up to date about the brand and the up and coming brands. This makes the buyer feel like they are thought about during the process of making the app.
The app is available to download through the website with links as well as a set lay out for US and UK customers - this means customers will not struggle to find the app in iTunes, it is provided already.
Since the website encourages the app download, it is also open to other resources, for example the website provides other information about the brands background and enthusiastic insight. Also sthe app is free to download which persuades the customers to download it and trial it out, if they do not like it they will be able to delete it without loosing money.
Differentiate
Reinforce
Inform
Persuade
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