[ S U R V E Y | A G E N T B A N K S I N F R O N T I E R M A R K E T S ]
Vietnam
Vietnam |
2025 |
2024 |
Global |
Difference to Global |
Deutsche Bank |
SCB |
Account Management |
5.82 |
5.92 |
5.72 |
0.10 |
5.40 |
6.00 |
Asset Safety |
5.82 |
5.64 |
5.81 |
0.01 |
5.60 |
6.00 |
Asset Servicing |
5.81 |
5.85 |
5.75 |
0.06 |
5.40 |
6.11 |
Cash Management and FX |
5.71 |
5.64 |
5.46 |
0.24 |
5.40 |
5.90 |
Client Service and Relationship Management |
5.71 |
6.00 |
5.96 |
-0.25 |
5.40 |
6.10 |
Pricing |
5.18 |
5.15 |
4.79 |
0.39 |
4.80 |
5.50 |
Technology |
5.29 |
5.85 |
5.08 |
0.21 |
5.00 |
5.50 |
Average |
5.62 |
5.72 |
5.51 |
0.11 |
5.29 |
5.87 |
Vietnam ' s overall score stands at 5.62, with several categories seeing positive movement over the past 12 months. Notably, Asset Safety has increased by 18 basis points, Cash Management and FX by 6, and even Pricing has seen a modest uptick. Similarly, Account Management( 5.82) and Asset Servicing( 5.81) remain strong, although registered slightly lower scores than previous years. Client Service & Relationship Management( 5.71) has experienced a minor dip, down from 6.00 in 2024, while Technology( 5.29) has taken the most significant hit, dropping 55 basis points from 5.85 in 2024, marking the largest downward shift this year. Despite these fluctuations, the Vietnam market outperforms the global average in every category except Client Service & Relationship Management. Each category remains in the Good range, with solid scores across the board. Notably, Account Management and Asset Safety received the highest scores, both at 5.82, while Asset Servicing follows closely behind at 5.81.
Deutsche Bank Deutsche Bank holds a solid overall score of 5.29, placing it firmly in the Good range. Impressively, over half of respondents rate the provider as Outstanding in terms of overall service quality. One client praised the provider for meeting expectations in communication, online platform services, and security, while another highlighted DB’ s excellence in asset safety and technology. It’ s no surprise that Asset
Safety( 5.60) ranks highest, with one client describing Deutsche Bank as a“ very secure and safe custodian”. Most of the remaining categories – Account Management, Asset Servicing, Cash Management and FX, and Client Service & Relationship Management – sit at 5.40. Clients particularly appreciate DB ' s“ great account management services”,“ excellent cash and FX servicing”, and the improvements seen across its offerings. When it comes to Client Service & Relationship Management, Deutsche Bank is praised for providing“ high-quality client services with quick responses to inquiries”. The only category falling below the Good range is Pricing( 4.80), though one client still view DB ' s pricing as“ competitive and reasonable”. When asked whether they would recommend Deutsche Bank to their peers, the answer was almost unanimously yes. One client summed it up by stating,“ We highly appreciate the many years of a good partnership”.
Standard Chartered Bank Standard Chartered Bank exceeds the market average with an overall score of 5.87, with all categories falling between Good and Very Good. Over half of respondents rate the service they receive from SCB as Outstanding. Asset Servicing( 6.11) takes the top spot, up 11 basis points from 2024. Clients commend SCB Vietnam for handling custody securely, noting, " We can entrust our assets to them with peace of mind." This category is closely followed by Client Service and Relationship Management
Client Preference 1st 2nd 3rd 4th 5th 6th 7th 8th
Client Service & Relationship Management Asset Safety Account Management Pricing Cash Management and FX Asset Servicing Technology Regulation and Compliance
( 6.10), which also sees high praise from multiple clients. Respondents highlight the team’ s“ politeness, quickness, and excellence,” the“ appropriate and very useful” advice, and the“ very good contact” maintained with relationship management, emphasising that the relationship is built on trust and has existed for several years. Cash Management and FX( 5.90) also saw a slight uptick of 7 basis points this year. Though the increase is modest, feedback is limited, though one client remarks that“ SCB Vietnam ' s service is polite and excellent”. Technology( 5.50) experienced a notable drop from 6.60 in 2024, but still holds a strong score. Clients remain satisfied with SCB’ s offerings in this category, especially regarding SCB VN ' s service with Straight2Bank, which is described as“ very good, secure, and excellent”. Overall, clients are highly satisfied with the service provided by SCB, with the majority reporting a good relationship and expressing a desire to continue working with the provider in the future.
76 Global Custodian Spring 2025