[ S U R V E Y | A G E N T B A N K S I N F R O N T I E R M A R K E T S ]
Morocco
Morocco |
2025 |
2024 |
Global |
Difference to Global |
SCB |
Account Management |
5.14 |
5.33 |
5.72 |
-0.58 |
5.33 |
Asset Safety |
5.43 |
5.00 |
5.81 |
-0.39 |
6.00 |
Asset Servicing |
5.14 |
4.89 |
5.75 |
-0.61 |
5.33 |
Cash Management and FX |
5.14 |
5.00 |
5.46 |
-0.32 |
5.00 |
Client Service and Relationship Management |
5.57 |
5.56 |
5.96 |
-0.39 |
6.00 |
Pricing |
4.29 |
4.44 |
4.79 |
-0.50 |
4.00 |
Technology |
4.50 |
4.57 |
5.08 |
-0.58 |
4.00 |
Average |
5.03 |
4.97 |
5.51 |
-0.48 |
5.10 |
Morocco sees an uptick in ratings since last year, with the overall market average sitting in the Good range at 5.03. In fact, all but two categories – Pricing and Technology – fall within the Good range. Asset Safety( 5.43) has seen the most significant improvement, increasing by 43 basis points since 2024. Across the board, providers in Morocco receive praise for their service. One respondent describes their provider as having“ always shown excellent support( beyond expectations) and after the system update, service improved even more.” Meanwhile, when asked to describe the quality of service received from SGSS, one client simply replied,“ Outstanding.” Client Service and Relationship Management( 5.57) earns the highest rating this year. Notably, when asked about their priorities in choosing a provider, respondents confirm that this category is the most important factor in their decision-making.
Standard Chartered Bank Standard Chartered Bank makes its first published appearance in this market with a solid overall rating of 5.10, surpassing the market average of 5.03. Notably, two categories – Asset Safety and Client Service and Relationship Management – have been rated as Very Good, with clients highlighting that they“ always receive top service from this provider” and that the“ SCB team are very helpful and knowledgeable in the markets they cover.” Both of these categories also exceed the global average, with Asset Safety outperforming by 19 basis points and Client Service and Relationship Management by 4 basis points. In line with the Moroccan market’ s priorities, SCB’ s clients also rank Client Service and Relationship Management as their top consideration when selecting a provider. With this category achieving an impressive 6.00 this year, SCB’ s strong positioning in the market is clear.
Client Preference |
1st |
Client Service & Relationship Management |
2nd |
Cash Management and FX |
3rd |
Asset Servicing |
4th |
Pricing |
5th |
Asset Safety |
6th |
Account Management |
7th |
Technology |
8th |
Regulation and Compliance |
66 Global Custodian Spring 2025