Jackie Callender , senior technology service manager , Cox Automotive
Connecting the Dots
Cox Automotive ’ s vast data sets also offer a unique and comprehensive view into automotive usage and exchange .
“ By having first-party access to such a wide array of automotive data sets , we can connect the dots and see trends in real time that others can ’ t see until 30 , 60 or 90 days later ,” said Ken Kraft , chief marketing officer , Cox Automotive . “ This translates to a real business advantage for our clients .”
Such insights are captured in key proprietary data products that are then connected to solutions such as Cox Automotive Esntial Commerce , vAuto Stockwave and Dealer . com Digital Storefront .
In addition to helping clients understand market trends , Cox Automotive shares its macro-level insights with economists , analysts , industry watchers and even the media . In doing so , it ’ s solidifying itself as a data intelligence company with a big-picture perspective that few others can provide .
Perfect Timing
The timing of DRiVEQ ’ s branding launch tracks well with the tremendous changes and fluctuations in the automotive industry as a result of the COVID-19 pandemic , along with the company ’ s ongoing focus on helping customers be successful .
Cox Automotive ’ s understanding of the used vehicle market is proving especially critical as people try to make sense of these unprecedented times : tight inventory , strong demand , soaring prices and record-setting used vehicle values .
In 2022 , Cox Automotive is launching 37 new products , 55 new integrations and roughly 10,000 product enhancements , all powered by Cox Automotive DRiVEQ . According to Ken , the company ’ s ability to seamlessly integrate new products and solutions builds profitable and forward-thinking businesses and creates personalized and actionable experiences .
“ Formalizing a brand name is important , as it will help us communicate our market leadership in data intelligence ,” said Ken . “ When our partners and clients see DRiVEQ , they should know they ’ re utilizing the industry ’ s best solutions , made possible only by Cox Automotive .”
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