Driven by Data
Cox Automotive DRiVEQ : building better business outcomes through actionable intelligence
At Cox Automotive , data is king . Not only does it drive decisions to create new products and services ; it also provides a greater understanding of what ’ s happening within the overall automotive market .
The company is now formally branding its data intelligence capabilities that power the industry ’ s largest portfolio of automotive solutions and services . Known as DRiVEQ , these data capabilities represent how Cox Automotive is providing clients with the information they need to better read the industry and make smart business decisions .
According to Cox Automotive President Steve Rowley , “ We ’ re entering a new era of growth and innovation as we bring product , engineering and data to bear on some of the most complex challenges facing the automotive industry . And we ’ re doing it at the speed and scale that no one else can deliver to support our clients ’ success .”
2,600 engineers
130 architects
75 data scientists
and dozens of data product managers and analysts use cloud-first data platforms and leverage state-of-the-art machine learning technologies
Bigger Is Better
Cox Automotive pulls from the largest amount of first-party data in the automotive ecosystem . This includes customer intelligence from first-party web activity , like Kelley Blue Book , Autotrader and Dealer . com ; market intelligence from a variety of wholesale and retail listings , sales transactions , and supply and demand indicators ; and intelligence from vehicle images , inspection reports and service records . These data sets are continually curated and collected into highly valuable automotive data assets .
“ The breadth of our first-party data is our superpower ,” noted Marianne Johnson , chief product officer , Cox Automotive . “ Through DRiVEQ , we ’ ve unified data streams from across all our businesses into a single platform to deliver predictive insights and recommendations that no one else can .”
Cox Automotive ’ s 2,600 engineers , 130 architects , 75 data scientists , and dozens of data product managers and analysts use cloud-first data platforms and leverage state-of-the-art machine learning technologies .
The result is products and services that simplify workflow , remove friction and enable smart , connected experiences for dealers , OEMs , lenders , mobility providers and consumers .
12 SPRING 2022