Global revenue in the business intelligence( BI) and analytics |
process and every person is an analytics user. |
market is forecast to reach $ 16.9 billion in 2016, an increase of |
It is no longer possible for chief marketing officers( CMOs) to |
5.2 percent from 2015. |
be experts only in branding and ad placement. They must also |
The BI and analytics market is in the final stages of a multiyear |
be customer analytics experts. The same is true for the chief |
shift from IT-led, system-of-record reporting to business-led, |
HR, supply chain and financial roles in most industries. |
self-service analytics. As a result, the modern business |
To meet the time-to-insight demanded by today ' s competitive |
intelligence and analytics( BI & A) platform has emerged to |
business environment, many organizations want to |
meet new organizational requirements for accessibility, agility |
democratize analytics capabilities via self-service. |
and deeper analytical insight. |
Defining the modern BI and analytics platform |
The shift to the modern BI and analytics platform has now reached a tipping point. Organizations must transition to easyanalytics to-use, fast and agile modern BI platforms to create business value from deeper insights into diverse data sources. |
platform and a traditional, IT-centric reporting and
The most significant difference between a modern BI and analysis platform is the amount of upfront modeling required, as well as the skills needed, to build analytics content( Table
|
The democratization of analytics |
1). Creating analytics content via IT-centric reporting platforms |
As analytics has become increasingly strategic to most |
starts with IT consolidating and modeling data in advance. By |
businesses and central to most business roles, every business |
contrast, a modern BI & A platform supports IT-enabled |
is an analytics business, every business process is an analytics |
development of analytics content. |