Global revenue in the business intelligence ( BI ) and analytics |
process and every person is an analytics user . |
market is forecast to reach $ 16.9 billion in 2016 , an increase of |
It is no longer possible for chief marketing officers ( CMOs ) to |
5.2 percent from 2015 . |
be experts only in branding and ad placement . They must also |
The BI and analytics market is in the final stages of a multiyear |
be customer analytics experts . The same is true for the chief |
shift from IT-led , system-of-record reporting to business-led , |
HR , supply chain and financial roles in most industries . |
self-service analytics . As a result , the modern business |
To meet the time-to-insight demanded by today ' s competitive |
intelligence and analytics ( BI & A ) platform has emerged to |
business environment , many organizations want to |
meet new organizational requirements for accessibility , agility |
democratize analytics capabilities via self-service . |
and deeper analytical insight . |
Defining the modern BI and analytics platform |
The shift to the modern BI and analytics platform has now reached a tipping point . Organizations must transition to easyanalytics to-use , fast and agile modern BI platforms to create business value from deeper insights into diverse data sources . |
platform and a traditional , IT-centric reporting and
The most significant difference between a modern BI and analysis platform is the amount of upfront modeling required , as well as the skills needed , to build analytics content ( Table
|
The democratization of analytics |
1 ). Creating analytics content via IT-centric reporting platforms |
As analytics has become increasingly strategic to most |
starts with IT consolidating and modeling data in advance . By |
businesses and central to most business roles , every business |
contrast , a modern BI & A platform supports IT-enabled |
is an analytics business , every business process is an analytics |
development of analytics content . |