India is Fastest Growing Digital |
results and product feeds based on the |
Commerce Market in Asia / Pacific , Yet |
shopper ’ s behavior , and effectively |
Digital Commerce Accounts for Less |
engage shoppers to make them loyalty |
Than 1 Percent of Total Retail Sales . |
customers , will win over those that |
Customer experience , product range , |
cannot . |
delivery , payment and customer service |
Product Range :
Due to the nascent nature
|
are the top five things Indian digital |
of India ’ s digital commerce market , |
commerce players should focus on to |
product range and choices are still quite |
grow their business . |
limited even on major marketplaces . |
Digital commerce is at a nascent stage |
Providers will need to expand the |
in India , and it accounts for less than 1 |
product ranges to make the service |
percent of total retail sales in 2015 . |
attractive to shoppers through organic |
However , India is one of the fastest- |
growth and partnership . Focusing on a |
growing digital commerce markets in |
few categories , such as consumer |
Asia / Pacific . India represents a $ 7 billion |
electronics , fashion and grocery can also |
market , growing at more than 40 |
be the right strategy to deeply penetrate |
percent every year . Currently B2C |
a product segment and become the gocommerce |
leads the market in India , |
to site for that category . |
while B2B is limited to organizations |
Delivery :
This is a key challenge in India
|
that drive online sales while trying to cut |
given the less developed logistic |
costs in dealing with their partners and |
infrastructure and the lack of last-mile |
distributors . |
connectivity in remote areas . Providers |
Mobile commerce is a primary channel |
will have to partner with multiple logistic |
for digital commerce in India . Over 40 |
providers to leverage their strengths in |
percent of digital commerce |
national , regional and local delivery , as |
transactions came from a mobile device |
well as with retail stores as pickup |
in 2014 , and it is likely to exceed 50 |
stations to offer reasonable delivery |
percent in 2015 . Due to the low Internet |
speed and costs . They also need to |
penetration in India , the country is |
consider putting in place reverse |
leapfrogging the PC , and consumers are |
logistics for returns , which significantly |
using mobile as the primary channel for |
impacts the customer experience . |
online shopping . |
Payment : Payment has a big impact on |
There is a lot of hype due to the high |
the conversion rate , and a frictionless |
growth and high expectation of the |
payment process greatly helps increase |
market , and many companies are fast |
digital commerce sales . India has |
expanding to grab market share and |
relatively low credit card penetration , |
increase visibility . However , the fierce |
and most of digital commerce is done |
competition is pushing up costs while |
via cash-on-delivery . Despite regulatory |
the average order value remains low . |
challenges , digital commerce providers |
Players need to execute on the basics to |
should work with payment providers to |
ensure the growth is sustainable . |
offer a frictionless payment experience . |
Gartner identified the top five things |
Customer Service :
Besides offering
|
Indian digital commerce players should |
immediate help on site and via the |
focus on to drive growth : |
contact centre , and making processes |
|
Customer Experience :
This is the most
|
and cost information transparent , digital |
important differentiator of a digital |
commerce providers should think |
commerce service as price becomes |
carefully about their return strategy . A |
transparent across sites . Providers that |
generous return strategy encourages |
can design a compelling user interface |
sales especially for categories such as |
( UI ), personalize landing pages , search |
fashion and consumer electronics . |