Sporting Goods Resource Guide 2021 | Page 30

Biking

The sales (in pieces) of bicycles and e-bikes in 2019 was 4.31 million units, 3.1% over the previous year. While the sale of e-bikes grew strongly (+39%), there was a decline in bicycles sales by 7.8%. As a result, the market share of e-bikes in the overall bicycle market increased to 31.5%. Sales of bicycles and e-bikes increased to 4.23 billion euros in 2019. This is an increase of around 34%. Combined with the component and accessories area, the total turnover of German bicycle, e-bike, components and accessories industry is approximately 7 billion euros.

According to the German Association for the Bicycle Industry (ZIV), May 2020 was the strongest month the industry has ever experienced. The unexpected sales boom resulted from many people, especially city-dwellers, avoiding public transportation and opting for cycling instead. Covid-19 has shown that bikes are an essential part of modern mobility. Beginner and children’s’ bikes are extremely sought after, but so are high end cycles and e-bikes.

E-Sport

The absence of in-person sporting events has allowed the digital arena to suddenly pose an interesting alternative to fans. The vacuum left by in-person sports opened the door for new kinds of creativity, as well as the opportunity to spread the awareness of e-sports in the digital world. From 2018 to 2019, the video game market in Germany grew by 6%. An engine of this growth is e-sport, i.e. the competitive playing of games from a sporting perspective. E-sports have been growing exponentially in Germany for years. While the market volume in 2013 was 8.3 million euros, it is expected to reach 144 million euros in 2023. This corresponds to a seventeen-fold increase in the market within eleven years. A great advantage of electronic sports, in times of social distancing, is its digital character. This means that events, tournaments, and competitions can also take place on the Internet. Some of the atmosphere of an event may be lost, but unlike many traditional sports, e-sports can continue with little interruption. For example, the German Football Association (DFB) organized the #WePlayAtHome tournament, in which FIFA World Cup winner Mohammed "MoAuba" Harkous and German FIFA champion Michael 'MegaBit' Bittner took part.

Yoga

Another area that received increased attention during the lockdown was the yoga industry. People were seeking avenues to reduce anxiety and stress. Online yoga classes and clothing were highly sought after during this time as well. Zalando, a European e-commerce company, announced a doubling of yoga related sales on their online shopping sites in 2020, compared to the same time period 2019.

Summary

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The Centre National de Réception des Véhicules / CRNV is the official French body in charge of new vehicle approval. For vehicles already registered, the official French body in charge is the Direction Régionale & Interdépartementale de l’Environnement & de l’Energie / DRIEE, located in each region of France.

If testing is necessary, the independent UTAC group provides services in all areas of land transportation: Regulation and Approval, testing and technical expertise (environment, safety, durability and reliability), certification, events and driver training: www.utacceram.com

While many after-market car products, such as car wax or window tinting, are not addressed in EU automotive regulations, they may be subject to other EU legislations such as REACH whenever chemical mixtures have to meet national requirements of individual member countries.

Germany

Opportunities

MArk