registrations and it will increase into over 30 percent in 2018. Particularly popular are the mid-sized models. The popularity of new diesel vehicles has been slowly decreasing during the 2010’s – 30%.
in 2017 versus 49 percent in 2008 of all new registrations. Among the used diesel vehicles, the sales percentage has been steadily rising – 27,5 percent in 2017 of all sold used personal vehicles. The percentage of hybrid and electric vehicles are still very marginal – 4 and 0,5 percent of newly registered vehicles in 2017. Personal vehicles with automatic transmission are becoming more popular every year. In 2017 as much as 51 percent (34 percent in 2012) of the total amount of personal vehicles were with automatic transmission, 35 percent with manual (59 percent in 2012) and 14 percent with shiftless transmission (7 percent in 2012).
The most important factors for choosing and buying a new car for Finns are driving characteristics, appearance, durability, driving comfort, standard of equipment, and collision safety. Due to weather conditions, the best sales prospects for automotive parts and accessories are all kinds of devices that improve traffic safety.
The sales of original equipment manufacturers’ (OEM’s) automotive parts and accessories are closely related to the sales of automobiles of these manufacturers. Since the market share of sold U.S. made new cars in Finland is not significant, the same applies to automotive parts and accessories.
Currently, imports of personal vehicles from the United States are about 1 percent of total car imports. U.S.-made products, such as steering systems, brake systems and parts, transmission systems, chassis and body parts have some sales potential in Finland. Alloy wheels, accessories, chemicals and lubricants also have market potential in Finland.
As the market is developing, local experts mostly agree that next products with increasing demand in Finland will be ATV (All-Terrain-Vehicle) aftermarket products. Now, there are only a handful of dealers who sell ATV equipment and supplies. Sales of products such as winches, tires and rims, and spare parts and supplies are expected to increase in the years to come.
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Germany
For More Information about exporting to Finland contact:
Tommi Venemies
Commercial Assistant
U.S. Embassy Copenhagen, Denmark
+358-9-6162-5291
Finland and Estonia partnered from 2017 to 2020 for a Gulf of Finland airspace project (GOF U-Space), part of the Europe wide SESAR JU project (Single European Sky Air Traffic Management Research Joint Undertaking), which has ties to the U.S. FAA led NextGen modernization project of America's air transportation system. The GOF U-Space project is coordinated by the Robots Expert Finland Ltd., a local drone consultation company. The purpose of the project is to allow aerial drone operations to be conducted in large scale.
Under the GOF U-Space project, the U.S. company Wing conducted aerial drone test deliveries in the harsh conditions of Finland. As the GOF U-Space project has the backing of the Finnish Transport and Communications Authority Traficom, it provides a good platform for developing, testing and launching parts, products and services that will be compliant Europe-wide as the new Air Traffic Management systems are developed and adopted for large-scale, Europe-wide use.
As a high-tech high-income country, Finland has a relatively large number of aerial drone owners compared to the size of the population. However, the harsh conditions with strong gusts and cold temperatures demand a lot from the drones granting premium products the best chance to succeed. Many organizations from different industries have adopted aerial drones as tools and are increasingly procuring more of them. Land and sea drone markets are rather untapped, but also smaller in size compared to the aerial drone market.
Robotics
In 2015, the International Federation of Robotics ranked Finland ninth on its list of countries with the highest number of industrial robots per 10,000 people employed in manufacturing. Per a study in 2019, 7 percent of the Finnish workforce works with robots. With the 2019 work force estimate, this means about 170,000 workers. Outside of the manufacturing industry, robotics are slowly adopted in industries such as healthcare, education and customer service, with individual procurements valued between $0.5 million to $10 million.
not be offset. The reopening of stores after the lockdown at the end of April 2020 indicates that the sales are slowly increasing. Even if recent sales slightly exceeded expectations, they remain lower than the previous year’s sales and behind schedule for 2020. Running and fitness are the main sales drivers and account for almost half of all sales. The Intersport analysis shows that the sales of bike and funwheel sports (including inline skates, longboards) benefited disproportionately from the lockdown, while all categories that were prohibited or severely limited during the lockdown, such as team sports or swimming equipment, suffered a significant declines in sales.
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Main Competitors
The market share of U.S. brands in Germany and Europe is significant. U.S. brands are generally very popular in Germany, and U.S. sporting goods manufacturers such as Under Armour, Nike, Patagonia, New Balance, and The North Face are major players in the German market.
Local competition is foremost evident through Adidas and Puma, but there are many other strong German companies such as:
CUBE, bicycle manufacturer, www.cube.eu
Canyon Bicylces GmbH - racing bikes, mountain bikes and triathlon bikes, www.canyon.com
Deuter - sport packs and bags, for hiking, trekking, snow sports and other uses, www.deuter.com
Jack Wolfskin – outdoor wear and equipment, www.jack-wolfskin.com
Kettler - riding toys, leisure gear, patio furniture and exercise equipment, www.kettler.com
Marker International - alpine and touring bindings, helmets, goggles and protection, www.marker.net
Magura -, bike brake manufacturer, www.magura.com
Ortlieb - outdoor equipment, specializes in waterproof bags, www.ortlieb.com
Reusch - sports equipment for football and winter sports, www.reusch.com
Schoeffel - functional outdoor clothing, www.schoeffel.com
Tatonka - backpacks, tents, cooking utensils, luggage/travel accessories, clothing, www.tatonka.com
Uhlsport - sporting goods equipment, specializes in ball sports, www.uhlsportcompany.com
VAUDE – mountain sports equipment and urban wear, www.vaude.com
Völkl Ski International, GmbH – skis, snowboards, outerwear, tennis gear , www.voelkl.com