India
Germany
I - 31 - I
Golf
640,000 Germans are members of the German golf association, with an estimated additional 1.8 million Germans regularly playing golf without membership. Golf associations in Europe have been struggling to retain members, but the German association, the largest in Europe, was able to grow by 0.1% in 2019. According to the latest Golf Datatech study, German golf equipment and apparel sales grew by almost 6% in 2018, exceeding the average global value of 4.1%
Running
The running industry has been bolstered by an increasing activity of consumers during the Covid-19 lockdown. The increased sales of GPS watches, running shoes, and app downloads reflected the need for people to keep active. The magazine, Runners World Germany, showed a 40% increase of online registrations in April, followed by 29% in May 2020. Most of the registrations were from running newcomers. Now it is up to the industry to retain these newfound runners.
Tennis
Following the lockdown, tennis was one of the first organized outdoor club sports allowed to resume in Germany. The nature of the sport allowed for social distancing and introduction of hygiene measures. 1.4 million Germans are members of the German tennis association, making it the largest tennis association worldwide. In addition, there are 5.8 million active tennis players in Germany who are not club members.
Winter Sports
A study completed in 2018 concluded that 27.7 million Germans participate in winter sports. Of these, 23.2 million were regularly active in 2017 for an average of 14.6 days. This results in a value of 339 million "Winter Sports Days" by the Germans, of which 103 million days were attributed to alpine skiing and 92 million days to cross-country skiing (Grundlagenstudie Wintersport 2018). In ranked order, the most popular winter sports in Germany are: Alpine skiing, winter hiking, sledding, cross-country skiing, ski tours, snowboarding and snowshoeing. Normally a very lucrative market, the industry is already starting to think of suitable concepts should the Covid-19 pandemic continue into the colder months. Alpine skiing is likely to face more difficult times. On the other hand, sports such as cross-country skiing or touring, which do not take place in large groups, could become more popular among the population.
2021 In-Person or Virtual Events
MArk
For More Information about exporting to Czech Republic contact:
Mr. Zdenek Svoboda
Smart Mobility Commercial Assistant
U.S. Embassy Prague, Czech Republic
Zdenek.Svoboda@Trade.gov