BRITISH SKiing &
SNowbaording
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British Skiing &
Snowboarding
British snowsports – a success story
British Skiing and Snowboarding has enjoyed a fantastic year
in 2014 with the progress that has been made being capped
off by Jenny Jones winning GB’s first medal on snow in the
history of the Winter Olympics. Media Officer for British
Skiing and Snowbarding Betony Garner took the time to
give us an insight into their success.
S
he told us, “Snowsports in Great Britain
has made amazing steps forward
in the last four years. In 2010 the governing
body for snowsports in the UK, Snowsports
GB, went into liquidation, and since the new
governing body, British Ski and Snowboard,
was set up just ahead of the Vancouver 2010
Winter Olympics, skiing and snowboarding
in this country has never looked back.
The success can be attributed to several
things. A new set up, including a new
Performance Director for British Ski and
Snowboard,
many
talented
freestyle
skiers and snowboarders coming out of
the UK indoor and artificial slopes scene,
and continued support from UK Sport and
sponsors including British Ski and Snowboard
headline sponsor Delancey.”
Sochi 2014 Winter Olympics
“For British snowsports the Sochi 2014 Olympic
Winter Games were a milestone – our most
successful ever since 1924. With six top 10 finishes
- including Britain’s first ever Winter Olympic
Snowboard medal - a further five athletes in the
top 20, and three more in the top 30, Sochi 2014 was
remarkable for British snowsports.”
Legacy
“We are confident that the success of our athletes, and
the exposure given to snowsports during the Games
will inspire new people to take up snowsports and
inspire our younger athletes to aim high and try to
emulate the success of Jenny Jones and the rest of the
team.
We have already seen an upturn in the use of artificial
and indoor slopes in the UK, and have seen Snowsport
England run a successful participation campaign, GO
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