getting, growing and keeping your ideal customers engaged and converting.
This happens 24/7 so whether you're at the helm of your office or on-deck of that luxury cruise ship -It’s busy finding prospects, nurturing leads, staying front of mind and making you sales.
A funnel is behavioral targeting, retention and referrals, all rolled into one marketing strategy.
Any highly successful funnel requires large amounts of traffic but the ad-supported internet ecosystem generated 1.1 trillion dollars for the US economy in 2016 and $70 billion of direct payments to Internet service providers.
So there’s money to be made online and having a funnel in place ensures your company will collect it’s fair share.
The exact number of 7-figure funnels online is tricky to pinpoint but let me introduce you to two business owners who used funnels to radically transform their companies and lives.
Akbar Sheikhlived in a janitor's closet. He sold his car so he could start his business. He worked diligently on his business and focused on developing his 7 Secrets To Success methodology.
Within 12 months he rose to a top 2% earner within his niche. In 2017 he was awarded a “2 Comma Club” plaque proving he sold overa million dollars through his sales funnel.
Then let me introduce you to Cat Howell. Cat runs a social media agency. She was working 90+ hours a week for the fisrt
3 years of her business. She’d wake up early and go to bed sometimes at 2am in order to take care of her clients. Weekends were a thing of the past and her business held her hostage.
A half hour after the birth of her second child she was on her phone checking on clients.
After building a funnel, within a span of 6 months she went from being a solopreneur barely cracking 10K a month to having a team of ten and generating multiple 6 figures per month in her business.
You might be wondering if a funnel will work for your company...The short answer is yes. Every business has a sales process. A funnel is simply an automated version of that process.
Which means there’s a funnel for every business. The sooner you have a funnel developed for your company the faster you’ll be able to make your business work for you -instead of the other way around.
So how do you know when you're ready to build a funnel?
While there’s no hard and fast answer, there are a few benchmarks you’ll want to take into consideration.
Number 1: You’ll want to make sure you have enough recurring income to support the build and optimization of your funnel.
When you first turn your funnel on, there’s a lot of testing that needs to happen.
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