When To Build A Funnel: A Guide For Startups
By April Dawn
As an entrepreneur and a business owner, you know how important sales and marketing is to your company. No sales mean no business and no marketing means no sales.
It can also be a huge time suck if your a solopreneur or only have a small team to support you.
So why not put your sales and marketing processes on auto-pilot?
Take yourself out of the picture and give yourself the freedom you went into business for?
Cause that’s the end goal isn’t it? Making multiple 6 or 7 figures while sipping pina coladas on the white sand beaches of Thailand (kids and hubby optional)
You’ve heard funnels being shouted from digital rooftops as the be-all-end-all of business building strategies. But what’s a funnel and how do you know when it’s time to build one?
Let’s dive in and find out.
A funnel is internet speak for an automated process that takes a prospect through your companies unique sales journey and ultimately results in new, life-long customers.
Funnels are aptly named after the common kitchen gadget because of the amount of traffic or visitors your funnel gets will likely be larger at the top of the funnel, with prospects dropping off at various points in the sales process.
Which means that those who convert will be a smaller percentage of the original group –thus giving us the shape of a funnel.
There are any number of reasons why prospects drop off, but that’s a topic for a different day.
In this article, we’ll cover when it's time to build your first funnel.
A funnel is on a constant mission of
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