You’re looking for proof of concept on a handful of different things..
Your messaging...
The ad creative...
Your audiences...
Landing page and especially the offer...
You’ll need to test for proof of concept, which takes time and money.
Number 2: You’ll want to have an offer and an audience already developed
Ideally, your audience has bought the offer you're creating a funnel for.
Being able to launch a new product or offer to a warm audience is the easiest way to get proof of concept.
Of course, marketing to a warm audience and a cold audience are two different beasts...
Some adjustments might be needed to launch to a cold market...but having an existing audience makes it far easier to find more people cut of the same cloth... Which increases your chances of success!
Number 3: Make sure you're not putting all your eggs in one basket
Do NOT depend on a single stream of income.
This should hardly need mentioning, especially if you’ve got number one covered.
If you’re needing a single funnel, a single offer or a single sales process to be your bread and butter... It’s time to
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