Special Report: Establishing More Online Presence for Your Church 1 | Page 4

Blogging also helps you get discovered via social media. Every time you post a blog, you’re creating
content that people can share on their own social networks — Twitter, LinkedIn, Facebook, Pinterest,
Google+ — which helps expose your church to a wider audience that doesn't know you yet.
Blog content also helps keep your social media presence going— and you can archive your blogs.
(We’ll talk more about that in just a moment). Blogs strengthen your social outreach and drive new
website visitors to your church through each visitor’s social channels. Quite a symbiotic relationship,
don’t you think!

Blogs
 Convert
 That
 Traffic
 Into
 Visitors

and
 Hopefully
 Into
 Members

Now
 that
 you
 have
 traffic
 coming
 to
 your
 website
 through
 your
 blog,
 you
 have
 an
 opportunity

to
 convert
 that
 traffic
 into
 visitors
 to
 your
 church.

Just
 like
 every
 blog
 post
 you
 write
 is
 another
 indexed
 page,
 each

post
 is
 a
 new
 opportunity
 to
 generate
 new
 visitors.
 And
 the
 way

this
 works
 is
 really
 simple:
 Just
 add
 a
 ‘lead-­‐generating
 call-­‐to-­‐
action’
 on
 every
 blog
 post.

Often,
 these
 calls-­‐to-­‐action
 are
 things
 like
 free
 ebooks
 or
 soft

cover
 books,
 free
 bookstore
 items,
 free
 CD’s
 or
 DVR’s
 of
 the

church
 service,
 free
 tickets
 to
 a
 church
 event,
 etc.
 To
 be
 super-­‐
clear
 for
 anyone
 unfamiliar
 with
 how
 traffic-­‐to-­‐lead
 conversions

work,
 it's
 as
 simple
 as
 this:

• Visitor
 comes
 to
 website

• Visitor
 sees
 call-­‐to-­‐action
 button
 with
 a
 free
 offer
 behind
 it

• Visitor
 clicks
 call-­‐to-­‐action
 button
 and
 gets
 to
 a
 landing
 page,
 which
 contains
 a
 form
 for

them
 to
 fill
 in
 with
 their
 information

• Visitor
 fills
 out
 form,
 submits
 information,
 and
 receives
 your
 free
 offer

(Note: Not every reader of your blog will become a visitor or a church member! No church converts 100% of
the people that read their blog into visitors.)

Blogs Help Establish Your Ministry as Unique
The best church blogs answer common questions people have about
spirituality. If you're consistently creating content that's helpful for your target
‘customers,’ it'll help establish you as a spiritual authority in their eyes.

Can you imagine the impact of posting a life-changing blog post that clears
things up for a confused truth seeker? ‘Establishing authority’ is a fluffy metric
-- certainly not as concrete as traffic to your blog and church, but it's pretty
powerful stuff.