Special Report: Establishing More Online Presence for Your Church 1 | Page 5

Blogs Drive Long-Term Results:
They are the Gift That Keeps Giving!
Let's say you publish a blog post today. Let's say that
blog post gets you 100 views and 5 visitors. You get
another 50 views and 3 visitors at your next church
function, as a few more people find it on social media.
But after a week, most of the fanfare from that post dies
down. The good news: you've netted 150 views and 8
visitors.

Only it's not done.
Your blog post is now ranking in search engines. That means for days, weeks, and
months to come, you can continue to get web traffic and visitors to your church from that
blog post. That’s how it works.

Fun Fact:
About 70% of web traffic each
month comes from posts that
weren't published that month.
Isn’t that incredible?

Here’s another interesting thing about a blog’s long-term value:
Unlike fund-raising campaigns, blogs are primarily populated with evergreen content.
Evergreen content refers to content that is archived and never lost or outdated. After
being posted, it may draw in 50 views, 5 of which convert into visitors. But it’s not
done. Next week, after 80-100 views, 8-10 visitors attend your church. A month later,
as the post is discovered by more people, more traffic converts. This cycle will
continue for as long as the post remains archived.