Special Report: Establishing More Online Presence for Your Church 1 | Page 3

Prosperity Publishing House
~ a subsidiary of The Global Center for Spiritual Practices ~
1405
 Autumn
 Ridge
 Drive,
 Durham,
 NC
 27712
 •
 www.YourSpiritualPractice.com
 •
 919.767.9620

A
 Simple
 Way
 to
 Establish
 More
 Online
 Presence
 for
 Your
 Church

What
 if
 there
 were
 a
 really
 easy
 way
 to
 let
 people
 know
 about
 your
 church
 or
 spiritual
 center,

describe
 your
 teachings
 to
 the
 multitudes,
 announce
 upcoming
 events
 and
 offer
 special

reasons
 for
 people
 to
 show
 up,
 and
 grow
 a
 mailing
 list
 that
 could
 drive
 donations
 to
 your

bottom
 line?
 We’d
 like
 to
 share
 a
 secret
 most
 churches
 are
 not
 using
 …
 and
 we’d
 like
 to
 help

you
 take
 advantage
 of
 it!

If you don’t have a weekly blog posting, you are missing an
opportunity of a lifetime!

Blogs
 give
 churches
 the
 opportunity
 to
 share
 Unity
 teachings,
 announce
 Unity’s
 perspective
 on

local
 and
 national
 news
 worthy
 events,
 describe
 spiritual
 practices,
 and
 explain
 the
 spiritual

implications
 of
 upcoming
 events.
 Blogging
 creates
 the
 kind
 of
 online
 buzz
 and
 word
 of
 mouth

marketing
 that
 drive
 truth
 seekers
 to
 your
 church.

Think
 about
 the
 ways
 truth
 seekers
 find
 your
 website:

•

•

•

They
 could
 Google
 your
 name
 right
 in,
 but
 that's
 what
 an

audience
 who
 already
 knows
 you
 does.
 You're
 on
 their

radar,
 and
 that
 usually
 doesn't
 help
 you
 get
 more
 traffic.

You
 could
 pay
 for
 traffic
 by
 buying
 an
 email
 list
 (that’s
 not

something
 we
 recommend),
 sending
 an
 email
 blast,
 and

hoping
 some
 people
 open
 and
 click
 through
 on
 the
 emails.

But
 that
 gets
 expensive,
 and,
 you
 know,
 illegal.

You
 could
 pay
 for
 traffic
 by
 placing
 paid
 search
 ads,
 which

isn't
 illegal,
 but
 still
 quite
 expensive.
 And
 the
 second
 you
 run
 out
 of
 money,
 your
 traffic

stops
 coming,
 too.

Think
 about
 how
 many
 pages
 there
 are
 on
 your
 website.
 Probably
 not
 a
 ton,
 right?
 And
 think

about
 how
 often
 you
 update
 more
 than
 a
 few
 of
 those
 webpages.
 Probably
 not
 that
 often,
 right?

How
 often
 is
 it
 necessary
 to
 update
 your
 About
 Us,
 Contact
 Us
 and
 About
 Unity
 pages?

Blogging
 Drives
 Traffic
 to
 Your
 Site
 —

and
 by
 Implication
 to
 Your
 Church

Blogging
 solves
 that
 inactive
 page
 dilemma.
 Every
 time
 you
 write
 a
 blog

post,
 it's
 one
 more
 indexed
 page
 on
 your
 website.
 That
 means
 it
 cues
 Google

and
 other
 search
 engines
 that
 your
 website
 is
 active
 and
 they
 should
 be

checking
 in
 frequently
 to
 see
 what
 content
 you
 have
 just
 publish ed
 that
 they

should
 surface.
 Every
 new
 indexed
 page
 is
 one
 more
 opportunity
 for
 you
 to

show
 up
 in
 search
 engines,
 and
 drive
 traffic
 to
 your
 website
 through
 organic

search.
 Talk
 to
 your
 web
 manager.
 He/she
 will
 corroborate
 what
 we’re
 saying.