Active Social Bodies
IZHAR FOUNDATION FOR RESEARCH & DEVELOPMENT (IFRD)
Izhar Group of Companies has entered into its 6th decade of pioneering solutions in construction operations. Since its inception in 1959 by (late) Engr. Izhar Ahmad Qureshi, a highly reputed name in the veteran engineer’s community of Pakistan revolutionized the construction industry in 1965 with his innovative precast and pre-stressed construction solutions. Thus, a new industry was born. It soon become the market leader and is known by the generic of “Izhar ki tayar Chatain” meaning “Readymade roofs of Izhar”.
Izhar has been incarnating (or rewriting) its legacy of innovation, novelty and revolutionizing the industry in which it enters its operations. In the last 6 decades, Izhar has diversified its operations into Steel structures, Housing sector, Alternate energy solutions, Mechanical-Electrical and Plumbing Solutions. Yet in each sector, Izhar has proven its strong foothold as a market leader.
Continuing its legacy, Izhar has now stepped into agriculture and social sector to transform it on modern guidelines of international standards. To create an impact synonymous to its founders, Mr. Yaqoob Tahir Izhar, an engineer by profession, envisioned the innovative idea of converting barren, poorly cultivated lands into high agriculture producing lands. Thus, Izhar Foundation for Research and Development (IFRD) was born.
For the last 5 years, IFRD has successfully grown olives and grapes plantations into sizeable barren lands of Kalar Kahar region, with high salinity and extremely poor irrigated water supply. Izhar has introduced innovative and modern irrigation system, i.e. drip irrigation. The details of this project are further discussed in this paper. Izhar Group, it seems, has taken an oath to be innovative and make their mark not only in Pakistan but worldwide.
Repeating its history of pioneering and innovating, Izhar Group has now entered into Agriculture Sector with similar vision and dynamism. For the first time in Pakistan, Izhar Group has initiated growing and managing of Orchards of Olives and Grapes in Potohar Region of Punjab, Pakistan. Pakistan has never been known for growing olives as generally olives are believed to be a produce of Mediterranean region.
The legacy of Innovation