SMEC Marketing Monthly Edition 21 | Page 3

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The SMEC brand is a valuable Company asset. Having a brand that is recognisable and respected may help attract new clients and retain existing clients. Having a strong brand can also be a powerful recruitment tool.

The best way to build and protect SMEC’s brand is to follow the SMEC Brand Guidelines. The Brand Guidelines are comprehensive and provide guidelines for the use of logos, images, colours, fonts, design elements and graphics. The Brand Guidelines include a range of new marketing collateral and templates: