Small Business Today Magazine OCT 2015 TEXAS SECURITY SHREDDING | Page 10

COVER STORY It is not easy getting recognition in the male dominated field of shredding. Patricia found that one of the most effective ways was to become a part of the Mastermind Group of Shredding Companies. “They only allow one person per geographical area and we meet on Tuesday mornings for a half hour. It’s very valuable,” stated Patricia. “We learn such things as how to deal with difficult clients, how to market our shredding business, and how to compete against large shredding companies.” Patricia is always looking for ways to improve her business. The Goldman Sachs 10,000 Small Businesses Program is one of the best. It is almost guaranteed that anyone fortunate enough to get accepted in the Program will take their business to the next level and Texas Security Shredding is no exception! In 2012, Patricia was fortunate in being accepted as a cohort. “It’s an excellent program,” she explained. “They go over all of the issues about your company. There’s even help with new design for your company. In addition, you’re able to network with 30 other business owners and that relationship continues forward even after the class is over. We are always looking for opportunities to work with each other and we find so many ways that we can. In today’s market, that is critical.” Another way that Patricia has helped put Texas National Shredding on the map is through her philanthropic endeavors. Several people in her family have gone through cancer treatments; none of whom have died. But, she states, “I have friends that have passed away. I’ve always said that when I retire, I will work on women’s issues.” While she was in the Goldman Sachs Program in 2012, Patricia met Janet Jucker of Three Brothers Bakery who was a breast cancer survivor. They came up with the idea of buying 400 pink bins to use for shredding and started the Shred for Komen Program.As part of the Shred for Komen Program, by charging $10 Elmer Guittierez/Operations Manager leads a team of drivers like Raymond Patterson and Sean McBride. Photo courtesy of Pat Vice. 8 SMALL BUSINESS TODAY MAGAZINE [ OCTOBER 2015 ] a month to clients for shredding, Patricia’s company would be able to give $4,000 a year to the Houston Affiliates of the Susan G. Komen Foundation. This is commensurate with the same level of donations that major corporations give. In addition, it is a wonderfully appreciated revenue source for the Komen Program due to the fact that it is a reoccurring event. Patricia is of the belief that businesses should look for creative ways to give back to the community by doing what they already do. This way, it becomes a win-win situation. With Shred for Komen, it took Patricia and Janet a year to get the details in place. “Janet and I have an ongoing business relationship,” expressed Patricia. “We see each other every few months. Recently, there was a Houston Community College Summit that brought back about 200 companies that had participated in the Goldman Sachs Program. We got together and networked and in a two hour period, we were able to put a business together. It was exciting finding opportunities and networking together.” To the delight of everyone, at the end of the first year of the Shred for Komen Project, about $5,000 was brought in. “This year it will be between $10,000 and $12,000,” said Patricia. She added, “And $40,000 down the road is quite doable. We have bright pink 64 gallon locking bins that are free to the client. They just pay the monthly fee to process the paper. Each bin holds about 250 pounds of paper which is quite a lot. Companies have to shred their documents; they’re required by law; they might as well get the recognition by signing on with the Shred for Komen project. It’s a statement to their employees as well as their customers that their company gives back to the community.” “100 percent of the money from the Shred for Komen Project comes back to the community as a whole,” explained Patricia. “75 percent is used to provide services such as mammograms and transportation for people in the community who don’t have insurance or funds to pay for them. The other 25 percent goes to research done locally.” Patricia has worked with The Rose Organization in setting up their van on site to do mammograms. She proudly remarked, “They do an excellent job in supporting women who don’t have the resources for mammograms.” Every year in Texas about 12,000 women are diagnosed with breast cancer. Tragically, 2,500 each year will die of this disease. According to statistics, the average woman has about a 1 in 8 chance of developing breast cancer in her lifetime. About 5 percent to 10 percent of breast cancers are thought to be hereditary. If someone is of Ashkenazi Jewish heritage (Eastern European), they are more susceptible, for example. Men have to be tested too. The Komen group helps men as well. “There is no genetic testing being done in the organization that I know of right now,” said Patricia, “But that is certainly a timely topic for the organization to look into.”