colors should be used in all forms of marketing
and advertisements. Also, using consistent
images, logo and colors make it easy for
people to identify a product with the company.
Build brand awareness of your company or
organization by using visual communication.
Gives better retention of information
Since the human brain processes information
in image form, a person will be able to retain
visual information for long. People easily
forget what they hear or read easily but
retain images for long. This is because images
are stored in long-term memory, and words and
texts are stored in short-term memory. A study
conducted on active learning showed that 10-
20% of the participants were able to remember
spoken and written information while over 50%
of visuals and images were remembered. It is
important to aim at retention of information
when passing marketing products and services.
It is simple
The
illiterate
can
understand
visual
communication, making it an effective
communication method to all. Its simplicity
makes it easy for people to understand the
information. Coming up with an appropriate
image for an advertisement may take time,
but the end-result is usually simple and
understandable to all groups of people. The
main reason as to why you still remember road
signs is because they are simple, clear, and
memorable.
It is flexible
Flexibility in visual communication makes it
better than verbal communication. For instance,
if you are looking forward to advertising a
product to millions of people across different
cultures, you may consider using images and
graphics. This is because they are flexible and
can be understood by different people. Verbal
communication will be limited to language,
and some terminologies may not be similarly
understood by different cultures. Images are
more flexible than words.
28 SL-YOU | Business, People & Lifestyle
It is effective
Visual communication is one of the most
effective ways of sending information. The
main reason lies in the cognitive function of the
human brain. Nowadays, images and graphics
have flooded the advertising field because of
the effectiveness of visual communication. The
mind remembers images faster than words or
texts.
It is popular
People love watching images, GIFs and graphic
videos rather than listening to words or an
advertisement. If you are running a business,
you will easily catch the attention of potential
customers by using visuals, images and GIFs
in advertising. Social media platforms like
Facebook encourage ads to have fewer words
and more graphics. Also, visuals stimulate the
emotions of the people, making them respond
quickly to an advertisement.
Conclusion
Visual communication is important just like using
Skype for communication. People pay more
attention when communicating with people
they can see rather than just using telephone
or emails. Visual communications can have a
positive impact in boosting your business. Start
applying visual communication techniques in
your business and you should get positive results.
www.slyoumag.com | July-August 2019