Assists in the delivery of a clear and unified
message
Many times you read a book and you suddenly
realise that you are in love with it. The characters,
story and everything mentioned in the book stay
in your mind for a long time. Then the same
book later gets into a movie. Novels are typically
text-rich content with very little visual aid, if any
at all.
The text-heavy content provides you with a space
to expand your imaginations. When reading
for business, this won’t be the same situation
because it is very important for any business
that the message they want to convey in their
content should be interpreted by all readers with
a similar meaning. Otherwise, all your efforts will
be wasted. Here, visual communication bridges
the gap and a short and simple animated GIF or
a video can convey a clear and unified message.
Helps in better retention of the information
Visuals play an important role and are effective
in aiding retention of information. This is
because images are directly deposited and stay
in the mind long-term. On the other hand, words
only stay short-term in the mind. Retention of
information is certainly the ultimate goal of any
content.
Why Visual Communication Is Important
The use of visual communication is massively
growing among businesses. Over 84% of all
marketing strategies use images, popular GIFs,
graphics, animations and signs, among others,
to pass information. Visual communication has
more impact in passing information to people.
The following are reasons
communication is important.
why
visual
It saves time
It is easier to process a visual signal quickly than
to read a sentence or a paragraph full of text.
An image will pass a lot of information within a
short time because one image is like a thousand
words. Research shows that the brain processes
images 60,000 times faster than texts. With this
background information, it will save you time
when using visuals to communicate to people.
Rather than loading an advertisement with
words, it is highly beneficial to utilize visuals to
effectively pass a message within a short time.
It is clear
Visual communication improves the clarity of
information. You easily fall in love with a book or
movie because of the graphics used on the front
cover or trailer respectively. This is the same way
customers fall in love with products and services
depending on how they are advertised by using
images and graphics. When using images for
business advertisements, use simple and clear
graphics that will pass the same message to the
targeted audience to avoid confusion.
It helps in achieving consistency
This is mainly achieved by using same colors of
the original product or company to advertise.
The use of logos and consistent colors boost the
brand image of the business. The company’s
www.slyoumag.com | July-August 2019
SL-YOU | Business, People & Lifestyle 27