BUSINESS CORNER
Visual Communication is
an important approach
to communicating and
sharing information.
We depend on visual content every day from
gestures, signage, road maps and photos to help
give quick and clear information.
The following are the three reasons why
visual communication is an important aspect
of content marketing to effectively deliver a
meaningful message.
Visual literacy is the ability to interpret and explain
the meaning of still or moving images and their
concept. The basic milestones of children are
reached during the first year of their lives. When
they reach the 9-month mark, infants recognise
most things, as parents put forward visual aids to
identifying things. Even teachers use visual aids
in early childhood education which help children
identify pictures of different objects, colours,
places, animals, and many other things.
Visual Communication as a content marketing
tool
Visual Communication is happening everywhere,
especially in websites, newspapers, instructional
manuals, social media and emails. You can find
the use of visual art all over and they have
a serious impact on our lives. Here are some
interesting stats about visual communication:
• According to a study by Adobe, Facebook
posts which use images result in 650 percent
higher engagement than regular text posts.
• Giphy has announced that their platform
delivers over 1 billion GIFs a day and the
number is growing exponentially.
26 SL-YOU | Business, People & Lifestyle
Faster communication of messages
Did you know humans can grasp a sense of visual
scene within 1/10 of a second? Videos and images
express a stronger experience when compared to
the text-heavy content.
A cluttered media will certainly discourage
readers and the message included within it will
be harder to retain. Thus, readers habitually
favour scanning content instead of reading text-
based messages. Infographics has always worked
well when conveying messages.
Inclusion of images which speak for themselves
will always make it easier for your reader to
understand things.
www.slyoumag.com | July-August 2019