SUBARU 360 °
SUBARU SCORES IN KELLEY BLUE BOOK AWARDS
By the time 2020 winds down , this year could well be the best ever for Subaru in terms of award wins . Earlier in the year , the brand collected a handful of honours from the Canadian automotive press , including the Automobile Journalists Association of Canada ( AJAC ). Subaru was also honoured with awards for retained value from ALG Canada and safety from the Insurance Institute for Highway Safety ( IIHS ), two organizations that recognize the highest standards , year after year .
In early April , Subaru was recognized by another leading organization , Kelley Blue Book , in another kind of measure : brand image .
The Kelley Blue Book Brand Image Awards are handed out to those manufacturers that create and maintain brand attributes that generate excitement — the attributes that most appeal to new car shoppers . The carmakers that win in their respective categories are those that draw the most attention and positive response from the more than 12,000 in-market consumers who visit KBB . com to research their purchases .
This year , Subaru scored in three different categories : best overall brand , most trusted brand and best performance brand *.
In winning the most trusted brand award , Subaru extended its record of success to six consecutive years . With respect to the performance brand award , it ’ s the fourth time in total that Subaru has taken the win . To earn the best overall brand award , which it has now won for the third time , Subaru achieved the highest average score across all categories that non-luxury brands were assessed .
“ Subaru ownership guarantees more than safety and reliability on the road ; it comes with a lifetime of dedication from our Subaru family to yours ,” said Yasushi Enami , chairman , president and CEO of Subaru Canada , Inc . “ This award recognizes the values of trust , loyalty and inspiring performance that our brand stands for .”
In particular , the data highlighted the
Subaru reputation for delivering safe , spacious , fuel-efficient vehicles for everyday consumers and people who seek increased utility and performance — all at a desirable price point . This comprehensive look at the attributes most valued by new car shoppers confirms what readers of Six Star likely already knew : Subaru vehicles are engineered to deliver a superior ownership experience from the very start .
* Based on vehicles available in the U . S . market . 2020 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book . Award calculated among non-luxury shoppers . For more information , visit www . kbb . com . Kelley Blue Book is a registered trademark of Kelley Blue Book Co ., Inc . six star magazine 9