D O : C R E A T E E N G A G I N G , F U N CONTENT .
Facebook is a casual platform , and users enjoy content with a relaxed , conversational tone . Using too much corporate language will scare customers away . Create fun polls which your customers can easily take part in , and post content which relates to your customers lives and interests . Also , make sure that all of your posts include a visual element - either a picture or short video . The posts which are most likely to go viral are the ones including visual stimuli . Always respond quickly to Facebook messages , and always use a light , friendly tone .
DON ’ T : NEGLECT FACEBOOK- EXCLUSIVE PROMOTIONS .
Reward the customers who like your Facebook page . Encourage people to get involved in your content by hosting competitions that require users to like your page and share your posts . If your business has a physical location , encourage customers to “ check in ” to your page on Facebook in order to receive a discount on your services .
Using Facebook ’ s Page Insights tool can help you with this , by letting you see the most popular time for visitors to look at your posts , so that you can time your posts and promotions accordingly .
Hopefully these tips will help you boost the Facebook popularity of your entertainment business . Remember , marketing involves trial and error , so use these tips wisely and see which options work best for your business , specifically .
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