D O: C R E A T E E N G A G I N G, F U N CONTENT.
Facebook is a casual platform, and users enjoy content with a relaxed, conversational tone. Using too much corporate language will scare customers away. Create fun polls which your customers can easily take part in, and post content which relates to your customers lives and interests. Also, make sure that all of your posts include a visual element- either a picture or short video. The posts which are most likely to go viral are the ones including visual stimuli. Always respond quickly to Facebook messages, and always use a light, friendly tone.
DON’ T: NEGLECT FACEBOOK- EXCLUSIVE PROMOTIONS.
Reward the customers who like your Facebook page. Encourage people to get involved in your content by hosting competitions that require users to like your page and share your posts. If your business has a physical location, encourage customers to“ check in” to your page on Facebook in order to receive a discount on your services.
Using Facebook’ s Page Insights tool can help you with this, by letting you see the most popular time for visitors to look at your posts, so that you can time your posts and promotions accordingly.
Hopefully these tips will help you boost the Facebook popularity of your entertainment business. Remember, marketing involves trial and error, so use these tips wisely and see which options work best for your business, specifically.
22