B U SINESS OF MAGIC
Essays and articles about the business side of magic and mentalism
DOS AND DON ’ TS WHEN USING FACEBOOK TO MARKET YOUR BUSINESS
As the world ’ s largest social media platform , with over a billion users , Facebook is an essential tool for marketing your entertainment business . Many customers will go straight to Facebook when searching for a particular service , and you want your page to be the top result . So , here are some top tips for using Facebook to promote your business !
D O : C R E A T E A P A G E W H I C H A C C U R A T E LY R E F L E C T S Y O U R BUSINESS .
Make sure your business logo is used for the profile picture , and choose a cover photo which e f f e c t i v e l y showcases what y o u r b u s i n e s s does . For example , if you are in the business of hiring out magicians , you might want to use an exciting , highresolution photo of a performance for your page cover . Also , fill in the “ About ” section so that customers can easily understand what you offer .
D O N ’ T : L E A V E Y O U R P A G E EMPTY .
An attractive looking page is a great start , but it means nothing if your business never posts updates . With an empty or scarcely updated page , customers might think your business is no longer operating .
Make sure to post updates at least twice a week , talking about upcoming events your business is involved in , or advertising any special deals you may be offering .
D O : T E L L P E O P L E Y O U A R E O N FACEBOOK .
Make sure you include a link to your Facebook page on all of your Internet assets . Sign off emails with links to your social media , include social media share buttons on your website , and share the link to your Facebook page on other social media – such as Twitter – regularly . Don ’ t let people forget about your Facebook page , and always be angling for more likes .
D O N ’ T : B E A F R A I D T O P A Y F O R FACEBOOK SERVICES .
Though many businesses are reluctant to fork over money to Facebook , it has a few schemes which can be greatly b e n e fi c i a l w h e n m a r k e t i n g y o u r business .
Facebook Offers allows you to create coupons which customers can redeem in your store or online , and , for a fee , it will push these offers onto the news feeds of users who don ’ t already follow your page .
Promoted Posts causes posts from your page to appear at the top of potential customers ’ news feeds .
Facebook Ads lets you create your own snappily-worded advert , which will be broadcast onto users ’ feeds , and will take them directly to your website when they click on it .
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