B U SINESS OF MAGIC
Essays and articles about the business side of magic and mentalism
DOS AND DON’ TS WHEN USING FACEBOOK TO MARKET YOUR BUSINESS
As the world’ s largest social media platform, with over a billion users, Facebook is an essential tool for marketing your entertainment business. Many customers will go straight to Facebook when searching for a particular service, and you want your page to be the top result. So, here are some top tips for using Facebook to promote your business!
D O: C R E A T E A P A G E W H I C H A C C U R A T E LY R E F L E C T S Y O U R BUSINESS.
Make sure your business logo is used for the profile picture, and choose a cover photo which e f f e c t i v e l y showcases what y o u r b u s i n e s s does. For example, if you are in the business of hiring out magicians, you might want to use an exciting, highresolution photo of a performance for your page cover. Also, fill in the“ About” section so that customers can easily understand what you offer.
D O N’ T: L E A V E Y O U R P A G E EMPTY.
An attractive looking page is a great start, but it means nothing if your business never posts updates. With an empty or scarcely updated page, customers might think your business is no longer operating.
Make sure to post updates at least twice a week, talking about upcoming events your business is involved in, or advertising any special deals you may be offering.
D O: T E L L P E O P L E Y O U A R E O N FACEBOOK.
Make sure you include a link to your Facebook page on all of your Internet assets. Sign off emails with links to your social media, include social media share buttons on your website, and share the link to your Facebook page on other social media – such as Twitter – regularly. Don’ t let people forget about your Facebook page, and always be angling for more likes.
D O N’ T: B E A F R A I D T O P A Y F O R FACEBOOK SERVICES.
Though many businesses are reluctant to fork over money to Facebook, it has a few schemes which can be greatly b e n e fi c i a l w h e n m a r k e t i n g y o u r business.
Facebook Offers allows you to create coupons which customers can redeem in your store or online, and, for a fee, it will push these offers onto the news feeds of users who don’ t already follow your page.
Promoted Posts causes posts from your page to appear at the top of potential customers’ news feeds.
Facebook Ads lets you create your own snappily-worded advert, which will be broadcast onto users’ feeds, and will take them directly to your website when they click on it.
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