How do you see the decline in brand loyalty these days
where consumer purchases more based on price, value
and convince. How does this affect your work?
Like 5 years ago
WHAT IS EXPERIENTIAL MARKETING, HOW CAN IT BE
MEASURED?
can also be called "on-ground marketing, or "participation
marketing,"
is a marketing strategy that directly
engages consumers creatively and encourages them to
participate in a particular evolution of a BRAND.
LET US KNOW BRIEFLY ABOUT COMPANY
Light staff Solutions Ltd is an experiential agency that helps
lifestyle inspired companies engage consumers and
communicate brand culture. We use strategy and design to
connect brands and people through the things they love…
products, services and experiences that support their lifestyle
and matter in culture.
LET US KNOW YOUR PROFESSIONAL BACKGROUND.
BSC. Sociology, Worked with different experiential agency,
also advertisement agency.
bringing out the beauty in you......
308, Old Abeokuta Road, Car wash bus-stop
Abulegba, Lagos State, Nigeria.
0802 3333 837, 0809 9903 388
HOW BEST CAN A COMPANY LIKE YOURS
POSITION CLIENT BRIEF?
The best possible ways.
HOW DO YOU GET BEHAVIOURAL PATTERN
OF CONSUMER IN ORDER TO ACHIEVE
YOUR SET GOAL?
Basically through Research, consultations and
sometimes it depends on the clients target, but
most times its through research.
TAILORING
FASHION DESIGNING,
FASHION ACCESSORIES,
WHAT ARE THE CHALLENGES FACED WHILE
MANAGING BRANDS/ENGAGING
CONSUMER IN THIS STRUGGLING
ECONOMY?
Firstly, client has a large project but small fund, so
most time, we have to manage funds to execute a
good project.
DO YOU BELIEVE IN THE NOTION THAT SALES
PROMOTIONAL SENSITIVITY SHOULD BE
INCREASED?
sure I do
WHAT DO YOU THINK IS THE MOST DEPENDABLE WAY
TO GET TO CONSUMER IN ORDER TO STIMULATE
CONSUMER DEMAND?
Experiential promotion. People get more
convinced when they have a good
experience about a brand, because
so many people doesn't have
the time to change from one
brand to another..
existence, progress
and profit.
Signage vol.1 No1
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