WE USE STRATEGY AND DESIGN
TO CONNECT BRANDS AND PEOPLE THROUGH THE THINGS THEY LOVE … PRODUCTS , SERVICES AND EXPERIENCES THAT SUPPORT THEIR LIFESTYLE AND MATTER IN CULTURE .
WHEN DID YOU FALL IN L O V E W I T H E X P E R I E N T I A L MARKETING ?
Like 5 years ago
W H A T I S E X P E R I E N T I A L MARKETING , HOW CAN IT BE MEASURED ?
can also be called " on-ground m a r k e t i n g , o r " p a r t i c i p a t i o n marketing ," is a marketing strategy that directly engages c o n s u m e r s c r e a t i v e l y a n d encourages them to participate in a particular evolution of a BRAND .
LET US KNOW BRIEFLY ABOUT COMPANY
Light staff Solutions LTD is an experiential agency that helps lifestyle i n s p i r e d c o m p a n i e s e n g a g e consumers and communicate brand culture . We use strategy and design to connect brands and people through the things they love … products , services and experiences that support their lifestyle and matter in culture .
L E T U S K N O W Y O U R PROFESSIONAL BACKGROUND .
BSC . Sociology , Worked with different e x p e r i e n t i a l a g e n c y , a l s o advertisement agency .
CHALLENGES FACED WHILE MANAGING BRANDS / ENGAGING CONSUMER IN THIS STRUGGLING ECONOMY ?
Firstly , client has a large project but small fund , so most time , we have to manage funds to execute a good project .
DO YOU BELIEVE IN THE N O T I O N T H A T S A L E S P R O M O T I O N A L SENSITIVITY SHOULD BE INCREASED ?
sure I do
WHAT DO YOU THINK IS THE MOST DEPENDABLE W A Y T O G E T T O CONSUMER IN ORDER TO STIMULATE CONSUMER DEMAND ?
Experiential promotion . People get more convinced when they have a good experience about a brand , because so many people doesn ' t have the time to change from one brand to another .. existence , progress and profit .
HOW BEST CAN A COMPANY LIKE YOURS POSITION CLIENT BRIEF ?
The best possible ways .
HOW DO YOU GET B E H A V I O U R A L P A T T E R N O F C O N S U M E R I N O R D E R T O ACHIEVE YOUR SET GOAL ?
Basically through R e s e a r c h , consultations and s o m e t i m e s i t depends on the clients target , but most times its through research .
WHAT ARE THE
8 SIGNAGE . NG