Nigerian Update
OOH Advertising
Nigerian Update
OOH Advertising
LASAA - Undaunted in Regulating Outdoor Advertising
Recently , an enforcement team of Lagos State Signage and Advertisement Agency ( LASAA ) came under assault . At least , two of the agency ' s enforcement operatives , Mr . Julius Apoboyen and Mr . Onus Clifford , were affected while enforcing compliance with the LASAA Law , 2006 .
But their lawful assignment incurred anger in some parts of the state . In one instance , a private guard , Mr . Uche Napoleon , attached to Emglo Suite , Festac to provide basic security for customers and staff members of the hotel , reportedly unleashed the assault , against the enforcement
was led by the private guard . He said the private guard descended on the state ' s officials when the enforcement officials attempted " to remove illegal banners placed on Emglo ' s frontage .
MD LASAA , Mr Mobolaji Sanusi noted that an attack on LASAA staff members " is an attack on the state . The last attack or any subsequent ones on the agency ' s officials will be accorded all seriousness it deserves ." By implication , he explained , the state government will not entertain any form of illegality .
The managing director pointed out that there " is
Source and read more : allafrica . com officials .
Apparently , Napoleon went beyond his job description the day he assaulted the enforcement officials . He went out of his primary assignment and attacked LASAA ' s enforcement officials , an act which violated the provisions of LASAA Law , 2006 .
However , on whose directives did the private guard act really ? Obviously , the private guard was acting on the directives of Emglo Suite ' s management , which according to reports , might have emboldened him to treat LASAA ' s officials with disdain .
The victims of the assault did nothing to warrant such treatment , according to LASAA ' s Head of Enforcement , Mr . Siraj Bello . He explained that the enforcement officials were operating within the regime that set up LASAA . Legally speaking , he added , LASAA is a legal entity primarily set up to manage the state ' s outdoor advertisement .
Even though the mission of LASAA ' s enforcement officials was not unclear to Emglo ' s management , Bello acknowledged that the attack on LASAA ' s enforcement team consequence for every act of illegality in the state ." Already , he said those behind the recent attack on the agency ' s enforcement officials " have been arrested and handed over to the Lagos State Task Force on Environmental and Special Offences ( Enforcement Unit ) for necessary legal action ."
Likewise , Sanusi revealed the resolve of the state government " to prosecute any individual or corporate bodies that violate the state ' s extant laws ." He thus noted that an attack on LASAA ' s staff members " is an attack on the state . It is unacceptable and we will not condone such act of illegality ."
This is not the first the agency would experience since its establishment under the administration of former Governor Bola Ahmed Tinubu . Incessant assault on the agency however became rampant during the last electioneering process .
Before the general election , the campaign organisation of former President Goodluck Jonathan arbitrarily placed posters , billboards and hoardings on the advert spaces that had been paid for in different parts of the state . As a result , attempts to enforce the LASAA Law , 2006 were resisted .
ELEV8MEDIA AND NIMBUS WINS APPROVAL FOR THE PALMS LEKKI CAR PARK FLOOR
The a p p r o v a l o f t h e carpark space within the Palms Lekki had been giving to Ele8 media and Nimbus .
According to a post by one of the media company on social media b a c k e d w i t h p i c t u r e s “ Signed / Sealed : carpark floor advertising at the palms Lekki , a c o l l a b o r a t i o n b e t w e e m @ n i m b u s m e d i a n g & @ ele8mediang ……................... whether it ' s a one-off local promotion or an ongoing brand awareness strategy , our product h a s b e e n d e s i g n e d a n d developed to work for short or long term exterior use , allowing f l e x i b l e o p t i o n s a n d a n opportunity to build ongoing scalable campaigns ”
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10 SIGNAGE . NG