Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Three-dimensional PoS materials
Modular stage
Assembly of the modular stage
The modular stage is an impactful display consisting of three modules standing on
a base.
The rear module always shows a product in the campaign context, and always includes the logo?/?layer form. The middle module can have images, three-dimensional
or clipped objects (see examples). The front module is either a screen or a DIN A5
piece. The “Transparent Layer” goes on the rear module, it is optional on the middle or
the front level. The base is always white. The Siemens logo is placed asymmetrically
on the front of the base.
If multiple PoS items together form a unit, as in this example, they always follow the
templates and design specifications for the nearest print format. However, they must
be adapted to the special requirements of multi-part advertising pieces:
• The logo?/?layer form is used only once per modular stage, and goes on the rearmost
module.
• Design elements must be arranged so that they do not cover important contents.
Transparent materials can be used for elements that partially cover others, so that
the contents of the modules behind them can be seen.
• Individual elements must complement each other (content should not be repeated).
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Working status of
October 2011