Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Three-dimensional PoS materials
Overview
The product should always be in the foreground, so three-dimensional PoS materials
are used as support, to present the product as advantageously as possible. The
elements of 2D design are used as far as possible, but adapted to the specific requirements of the item at hand. The options are described on the next pages.
To avoid over-using the Siemens logo, it should appear only on selected PoS elements.
The logo?/?layer form or Siemens logo is always positioned asymmetrically.
The design idiom and materials of PoS elements must be chosen to reflect the brand
attributes:
Design idiom
• Clear, reduced forms
• Orthogonal basic geometry
Materials
• High-quality and sustainable
• Timeless and modern
• Smooth, largely homogeneous surfaces
• Materials that allow repeat use and precise manufacture
Working status of
October 2011
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