Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Special items (pull-out shelf)
Some PoS materials take special forms due to where or how they are used. Basically
they follow the templates and design specifications for the nearest print format.
However, these must sometimes be modified to meet special needs.
The layout should meet the following minimum requirements:
• The logo?/?layer form and “Transparent Layer” must be retained.
• Body copy is used little if at all.
• In individual cases the tagline can also be left off.
• Important content should not be positioned close to the edge.
Example of free format adaptation
Easy access
Einfacher Zugriff
Easy access
Easy access
siemens-home.com
Einfacher Zugriff
Einfacher Zugriff
siemens-home.com
siemens-home.com
Step 1
Open the template that is closest to the
target format width. Scale as necessary.
Step 2
Adapt the layout to the specific purpose.
Step 3
Adapt the outer shape.
S
ee chapter “Design elements”,
Format adaptations,
page 38 ff.
Easy access
Einfacher Zugriff
siemens-home.com
Example of pull-out shelf (refrigerator) with die-cut
96