Siemens Brand Guidelines (Sep. 2013) | Page 95

Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS Two-dimensional PoS materials Dispenser, width 530?mm, height flexible Examples Hot or cold – in the blink of an eye. So intelligent, it measures and dispenses the detergent itself. Innovative induction hobs by Siemens. The Siemens iQ 800 Master Class washing machine with i-Dos automatic dosing system. siemens-home.com Siemens. The future moving in. siemens-home.com Siemens. The future moving in. Variable height Dispenser (530?x?700?mm) Dispenser (530?x?900?mm) Dimensions 24 20 152 Variable elements: 46 1 approx.?20 Protected area So intelligent, it measures and dispenses the detergent itself. On dispensers, the “Transparent Layer” goes in the upper third of the format. The height of the “Big Bar” of the “Trans­ parent Layer” ­ epends on the amount of d headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. 1 The Siemens iQ 800 Master Class washing machine with i-Dos automatic dosing system. siemens-home.com 12 Transparent Layer The width of the “Transparent Layer” on dispensers is flexible. The minimum width is 246?mm and the maximum is 506?mm (24?mm to the left format margin). Protected area Siemens. The future moving in. The headline and subhead cannot have more than two lines each. 3 2 See also page 77 2 Image area On dispensers the image area is always fullformat. For other format heights, the image crop is simply extended down as needed. 3 Tagline (optional) The tagline must be placed highly legibly in black or white underneath the “Small Bar” and left-aligned with the URL. Make sure the protected areas are maintained. Font sizes are variable. See page 76 Fig. at 15?% Dim ensions in mm max. “Transparent Layer” width min. “Transparent Layer” width 95